Why You Need a Business Card

Image of business card of Rod Brock of Seattle...

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In an era where the Internet has taken over so many aspects of business, you may want to think twice before foregoing the humble business card. These cards become quick representations of you and your services, and they’re presented in convenient, creative ways.

Business cards are incredibly affordable, ensuring that even the smallest business can have them printed up. There are a wide variety of business card printing services to choose from, and they can be re-ordered with prompt delivery whenever necessary. Some companies even offer free business cards with minimal shipping amounts, although paying a little bit more will take your cards to the next level.

If you do any amount of networking, business cards are essential. Handing out a business card is the easiest way to pass along your contact information and business name. You can even hand them out two at a time and encourage the customer to pass the second one on to someone else who can use your services. In this way, business cards are the best way to generate word of mouth advertising.

Having business cards also shows your dedication to your business and adds a sense of professionalism to both you and your business name. Even if you run a small catering business out of your kitchen, business cards will push your services to a whole new level.

Business cards show the world that you take your business seriously. In turn, you yourself will be taken more seriously in the business world. Having your business cards printed is the first step toward having a more professional business.

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Filed Under: Advice

How to Make Fair Compensation

The Artist, The Apprentice, The Satisfied Customer

Image by locket479 via Flickr

We live in an era when hidden fees and “gotcha capitalism” are the common way of the world. While there is nothing wrong with charging one’s customers for services, it becomes excessive when the benefit is no longer obvious to the person being charged. While it’s perfectly fine to expect a customer to pay for high quality services, simply expecting them to pay because you want the money is irresponsible and tends to turn off customers.

If you want to keep your customers close to you, you need to consistently show them respect. If you disrespect your customers by treating them like nothing more than potential revenue generators and numbers, they will typically flee your presence and find a company that treats them better. As a lot of banks are finding out, charging fees for no good reason is a great way to turn off a customer. While it might be funny to mock fees, every fee had better come with a visible, desirable service to your customer. If they end up paying for what they perceive as nothing, they will likely take their fee money and be gone.

When you want to make fair compensation, you need to charge a reasonable amount of money for a reasonable benefit you provide. If any part of the previous arrangement breaks down, the entire thing comes crashing down around your profit margins. If you want to make sure your profits will be safe over the long term, you need to be certain your services justify their costs every time. If they ever stop this justification, your future profits may be forfeit.

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Filed Under: Advice, General Tagged With: , ,

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